FOREVER™ Print is FOREVER’s recently launched online print creation tool through which users can create and print custom photo books. I led the marketing design of this new product.

Responsibilities Overview

  • UX Research
  • UI Design
  • Usability Testing
  • Technical Implementation

Project Goals

The introduction of Forever Print into the existing Forever website was a challenge because it had many touchpoints and required several changes and considerations on a number of webpages. The ultimate goal was to seamlessly integrate this page into the existing website and modify other pages as necessary without introducing too much change and confusing existing users.

  • Create a marketing landing page dedicated to the new Photo Book product that explains how books can be made and incentives sales.
  • Seamlessly integrate new product landing page & accompanying pages into the existing product offerings (navigation, existing non-web print offerings, FAQ & Help Website, etc).
  • Identify & make adjustments to website pages affected by the addition of this product without introducing too much change and confusing existing users.
  • Introduce stylistic design enhancements that stay within the FOREVER brand but bring a new fresh and modern feel.

My Role & Process

My process began with meeting with several business stakeholders and taking note of their needs and expectations around the product. This was followed by extensive competitor analysis during which I learned about industry standards and what some of the best practices for this sort of project could be. This also helped me ground some of my design decisions in reality and common practice.

Understanding that our offering was unique and not fully one-to-one with other competitors, I followed this step by creating low-fidelity wireframes that laid out my proposed hierarchy of information and calls-to-action. I utilized User Testing software to create a test script and have real users in our target audience test the prototype and give feedback I could react to. Additionally, I continued to socialize my findings and wireframes with stakeholders throughout the process.

Taking into account all the feedback, I elevated the wireframes to a higher fidelity and added new information provided by the business, and repeated the testing process.

Once the design was thoroughly vetted and socialized, it was time for implementation. I worked to code the final product into fruition using HTML and CSS through a Ruby on Rails application. This was a very valuable process for me as it was my first time working in a Ruby on Rails application. I became familiar with creating products in a database, writing rails methods and tests, and general rails syntax. It was certainly a challenge but I’m always grateful for opportunities to learn something new. As a result, it became much easier to work with Rails on future projects.


This was the first project I worked on when I joined FOREVER, and it was an incredible learning experience for me. I gained experience defining project scope by distilling information gleaned through stakeholder interviews. I refined my skills in writing meaningful test scripts for low fidelity mock ups that aim to test for effectiveness of information architecture and product desirability, and learned how to professionally moderate live usability sessions. Lastly, during the implementation phase, I got the chance to work with a Ruby on Rails application for the first time. I became familiar with creating products in a database, writing rails methods and tests, creating intelligent file structures, and general rails syntax.