The introduction of Forever Print into the existing Forever website was a challenge because it had many touchpoints and required several changes and considerations on a number of webpages. The ultimate goal was to seamlessly integrate this page into the existing website and modify other pages as necessary without introducing too much change and confusing existing users.
- Create a marketing landing page dedicated to the new Photo Book product that explains how books can be made and incentives sales.
- Seamlessly integrate new product landing page & accompanying pages into the existing product offerings (navigation, existing non-web print offerings, FAQ & Help Website, etc).
- Identify & make adjustments to website pages affected by the addition of this product without introducing too much change and confusing existing users.
- Introduce stylistic design enhancements that stay within the FOREVER brand but bring a new fresh and modern feel.