My Role & Process

• Stakeholder Interviews - Meet with event coordinators to understand needs and gather the information they expected to be on the site
• Competitor Analysis - Study competitor conference websites’ strengths, weaknesses, and strategies that create an advantage
• Low-Fidelity Wireframes & Information Architecture
• Present to Stakeholders & Gather Feedback
• Apply Feedback & Create High Fidelity Prototype using InVision
• Implementation - HTML, CSS, SaaS
• Deploy Website - Heroku
• Continued Maintenance of Website - accommodating changes to schedule, event announcements, and ticket price sales

I was the owner of this project from start to finish. To start, I met with the event coordinators understand their needs and gather the information they expected to be on the site. Then proceeded to create low-fidelity wireframes to map out the information architecture. After sharing the wireframes with stakeholders and gathering feedback, I uprised the wireframes to a higher fidelity and stiched a prototype together using the InVision Studio, and shared once more with the relevant stakeholders. Finally, I implemented and deployed the site.

Takeaways

This project was less intensely focused on user experience and allowed for more visual design and interaction. I was granted the freedom to be a bit more creative in use of patterns, color, and overall visuals. While still strongly considering user experience, this website largely stayed true to the previous years’ information architecture which had proven to be successful. The challenge here lied in creating a unique, cohesive style that adapted FOREVER’s brand aesthetic to a modern, yet scrapbook-y style. The 2018 event would be the first time FOREVER hosted the event in its home-town where the office was headquartered. Because of this, there was also push to sprinkle elements of Pittsburgh aesthetic throughout the site. I achieved this through use of pattern, color, and photography. I was grateful for the chance to stretch my visual design muscles on this project as well as the opportunity and responsibility of deploying a website out into the real world!